031: Micro Lesson: How to Generate Your Elevator Pitch Using AI
As a copywriter, I charged $1,000+ to help companies craft a killer elevator pitch. Save yourself money and time with these AI prompts.
Today’s email is for you if you’re experiencing these problems:
Your elevator pitch either says too much or is too vague, but you feel stuck with how to improve it.
You've spent hours trying to perfect your pitch, but it still doesn't feel quite right.
You walk away from introductions feeling like you didn't do your business justice.
Overview
In 028: The One-Sentence Elevator Pitch, I shared the 5C Structure for crafting a one-sentence elevator pitch you can deliver in 10 seconds or less.
The 5Cs include:
Category: A clear statement of what product, service, or solution you provide.
Customer: Your ideal customer profile (ICP)
<Connector>: This phrase connects the Customer to the Change they want (Ex: Looking to…)
Change: The primary transformation or benefit your customer will experience.
(Caveat): A unique qualifier or differentiator that sets you apart.
For example, our one-sentence elevator pitch at Systematic Selling looks like this:
Category: We provide sales systems coaching and training for
Customer: growth-minded SMB founders and owners
<Connector> looking to
Change: scale their sales
(Caveat): (without the chaos).
What would your one-sentence pitch look like with the 5C Structure?
AI can let you know in less than two minutes.
How?
I’ll show you in today’s Micro Lesson.
Micro Lesson: Guided AI-Generated Elevator Pitch
Suppose your first two ‘Cs’ are:
Category: Executive coaching firm.
Customer (ICP): First-time CEOs of high-growth tech companies facing rapid team expansion.
Here’s the process for using AI to fill in the gaps and create your pitch.
Step 1: Download the PDF version of my article “028: The One-Sentence Elevator Pitch.”
Grab it here . Or here 👇
Then click on the download icon on the top right (circled in red) 👇
Step 2: Upload the PDF to your favorite AI platform with this prompt.
I use Claude.Ai (Pro Plan; $20/ mo). But you can use the same prompts in ChatGPT.
Your Prompt:
Copy and Paste this Prompt:
Please analyze the attached document, and I will ask you questions about it.
AI Response:
Step 3: Generate your initial options.
Your Prompt:
Copy and Paste this Prompt:
I would like you to craft a one-sentence elevator pitch using the 5C structure broken down in the exact format of the 3 examples in the attached article. If I give you the first two "Cs"—category and customer—can you provide me some options for the one-sentence elevator pitch to consider? Here are the first two Cs: 1. Category: [YOUR CATEGORY]; 2. Customer (Ideal Customer Profile): [YOUR ICP].
AI Response:
Step 4: Ask for more options.
Your Prompt:
Copy and Paste this Prompt:
Thank you. Can you provide me with more options to consider?
AI Response:
Step 5: Finalize and test your pitch.
Pick one of the options or mix-and-match snippets from each example to create your pitch.
Then, test it in the wild as soon as possible at a networking event or 1:1 meeting.
Adjust as necessary.
The Next Step
That’s a wrap.
The 5Cs give you a proven structure for introducing yourself in a way that opens doors to new business.
Define your first two ‘Cs’—Category and Customer.
Then, use AI to fill in the gaps and do the rest.
But how and where can you put your pitch to the test to ensure it works consistently?
That’s what we’ll cover in the Systematic Selling Newsletter on Friday, January 17, when we continue our series on the 4-Farmland Matrix (4FM).
I’ll introduce you to the four components of Systematic Prospecting—all of which require a well-honed elevator pitch.
See you then 👊
Sean M. Lyden is the founder and CEO of Systematic Selling, a sales systems and coaching company for growth-minded SMB founders and owners looking to scale their sales (without the chaos).
PS: CEOP is Now on Audible👇
This book is for you if you want to scale your business but keep finding yourself getting in the way.
